Mobile telephony giant MTN Wednesday launched its Mobile Money month under the theme; “Let’s go cashless with Mobile Money”.
The month-long celebration which occurs every August, serves to assess the benefits of Mobile money, emphasise its relevance and also explain its features to the general public.
Commercial Manager for MTN’s Northern Business District; Peter Bimpeh in a speech he read on behalf of the Northern Sector General Manager for MTN ; James Bukari Basintale revealed that MTN Mobile Money alone had over 6 million subscribers and about 46,000 merchants nationwide.
He explains that despite the current successes of MTN Mobile money throughout the country, the journey of MTN Mobile money has not been a jolly ride. “The first few years were slow and difficult because the service was new and people were not familiar with the process and benefits. MTN Mobile Money was used largely for money transfer…..we have seen positive growth and usage of the service for the past three years”, he said and stressed the importance of MTN Mobile Money in the country’s cashless society agenda.
He says the benefits of a cashless or cashlite economy are huge and would go a long way to impact the country positively. Mr. Bimpeh mentioned “reduction in the cost of currency printing, lower risks for individuals and banks associated with transporting currency notes, increased service options for consumers, including efficiencies created when goods and services are purchased and bills are paid digitally” as some of the benefits Ghana stood to get from a cashlite economy.
He explained that as part of the celebrations, MTN will hold Consumer promotions, Merchants/Agents promotions, Merchant forum as well as other activities in collaboration with partner banks.
MTN Ghana launched the country’s first Mobile Money service in 2009.