Kendrick Lamar breaks Spotify record

kendrick-lamarKendrick Lamar put his album out on Sunday and the internet got very excited.

Mainly because To Pimp A Butterfly was released a week earlier than was originally advertised.

But now Spotify says that buzz helped the 27-year-old rapper break their global records.

The album was streamed more than 9.6 million times on its first full day of release.
To Pimp A Butterfly album cover

The previous record-holder was Michael Buble’s Christmas, with 9.5 million streams on Christmas Eve 2014.
Kendrick has a huge fan following, with Kanye West calling him “an inspiration” on Twitter.

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