A political Science lecturer at the University of Ghana, Legon, Dr Alidu Seidu has urged media practitioners in the country to consciously study to be abreast of their chosen fields.
This, he stressed would enable them to have proper impact on society since the media has become the outlet of information.
Addressing a cross section of media practitioners in Kumasi as part of sensitization programs by the National Media Commission (NMC) for journalists, the respected lecturer encouraged media persons to upgrade themselves through research or formal schooling so as to master their chosen fields.
He noted knowledgeable practitioners are able to delve deep into issues and are able to expose government officials or political actors who may seek perpetrate falsehood.
Speaking on behalf of the Chairman of the National Media Commission, Mr Emmanuel Yeboah encouraged practitioners to strive to avoid bias against any political party so as to engender confidence from the public.
He tasked show hosts to sieve through political actors they invite to their outfits so as to ensure they tackle real issues confronting the Ghanaian populace.
As the elections draw closer, the NMC representative called on the media to avoid sensationalism and partisanship.
He noted as gate keepers of democracy, the media should ensure they always surge forward with accurate information so as to help their listeners discern and have informed choices even as voting time approaches.
On her part, Elizabeth Kankam Boadu, Ashanti Regional Acting Chair of the Ghana Journalists Association (GJA) rallied the media to play their roles responsibly.
As the Nation readies itself for the polls in December, Mrs Boadu called for accurate and unbiased reportage from the media.
According to her, the media possessed the potential to cut any inflammatory language from getting into the public.
This tool, she stressed should be used by the media to either sieve information or disseminate the choicest ones good for the consumption of the public.
She commended the United Nations Development Plan(UNDP) agency for sponsoring the event and other important media forums.