MTN Ghana leads drive to digitize Ghanaian Music

MTN Ghana has taken another giant step towards living up to her commitment to push the frontiers of the music and entertainment industry in Ghana via digitization.

The biggest telecommunication company in Ghana Tuesday held the MTN Digital Music Conference 2019 as a vehicle to ring together and educate music industry players in the Northern Sector of the country.

The conference, held at the Golden Bean Hotel in Kumasi also brought together digital music companies, veteran musicians, Digital media experts, Music and intellectual property rights organizations and experts.

Mr. Bless Sefenu Agordjo; Senior Manager Products and Services at MTN Ghana observed that aside bringing digital music experts and other music industry players together, MTN seeks to impact the digital music field by helping break barriers to payment issues.

“One of the barriers to music consumption online in this country is payment and so we are partnering with some platforms to enable the use of Mobile Money to pay for these services. As it stands now, if you don’t have credit card or other modes of payment, you cannot enjoy much online. We want to integrate mobile Money and airtime as accepted payment modules”.

He also hinted that MTN is about to release a new digital music service called Music Time that provides “consumption of music based on time”. He explains that this service requires no subscription but is purely based on time. He believes the innovation will help music industry players make some money off their music.

Some online digital music organizations that turned up at the conference include qisimahaftown, Music time, Simfy Africa, Content Connect Africa and Universal Music.

Participants of the conference who spoke to Bernard Buachi of were excited and felt it was an eye opener. A few of them who had an idea of digitization of their music revealed that the conference had broadened their scope and they expect to make more money on their music online. They called on MTN and other entities to replicate the gesture as a way to support Ghanaian music.


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