In the coming days, the Ghanaian technology space will witness fierce competition.
Tech giants currently dominating the Ghanaian markets are in for trouble as International Indian Company; LAVA announces its huge entry into the country.
LAVA intends to invade the Ghanaian market with the latest devices that carry advanced capabilities to compete with prominent international brands, especially the Chinese ones at affordable prices to the average and medium consumer, after the completion of all licenses and procedures required to establish vast presence in the Ghanaian market.
Lava International Limited is a multinational mobile phone manufacturer headquartered in India. Since its inception in 2009, the Lava family has grown to over 25,000 employees and has become one of the fastest growing handset companies in India.
Backed by Research and Development Centers and manufacturing units based at India, Lava produces highly reliable products and services. The tech giant has won numerous awards and obtained great recognition for being the most trusted Indian Brand and also for having the best Customer Service and performance Standards.
Lava has established operations with leading presence in major emerging markets including India, Middle East (UAE, Saudi & Kuwait), Thailand, Bangladesh, Nepal, Pakistan, Myanmar, Sri Lanka, Russia, Indonesia and Mexico. Furthermore, Lava has expanded its operations to the African Continent starting with Egypt and and then Sudan, Ghana and Kenya.
LAVA focuses on utilizing the software industry and the economic proximity with the Ghanaian market to deploy technologically advanced products. LAVA will take advantage of the strong relations, the state of economic mobility and trade exchange between the Ghanaian and the Indian civilizations and their similarity in many characteristics, qualities, cultures and economic situation and follow the example of major Indian investment companies in the creation of a brand that suits the Ghanaian consumer.
Indian companies have demonstrated their dominance in the field of technology in the last 2 decades. Today, India is the second largest source of computer software in the world after the United States. About 40 percent of the software used today in mobile phones are being developed in India.
India produces programmers and engineers that make up the largest companies in the US Silicon Valley, with more than 300,000 engineers and programmers that own 750 companies. Many indians can be found in huge firms with many holding important positions in businesses like Google, Microsoft, Adobe and Nokia.
Ghana’s economy is expected to receive a positive boost from LAVA’s entry into the market.
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